Vijay Bhasin is the visionary Founder and CEO of Virtuous Group, a purpose-driven global sourcing and MSME consulting firm. With over 35 years of hands-on international experience, he has led sourcing and India supply chain operations for global giants like Newell Rubbermaid, Duracell, Gillette, and Stanley Black & Decker.

A strategist, mentor, and trade expert, Vijay has helped generate over $1 billion in business impact across five continents, while representing Indian operations for multiple US and EU companies. He is the architect of a practical Export Readiness & Sourcing Framework that supports Indian MSMEs in going global with confidence and compliance.

Vijay’s contributions have been recognized twice by India’s Ministry of MSME and widely appreciated by leading publications including Industry Outlook, Swift & Lift, and Prime Insight. Thought leaders and business coaches such as Sneh Desai and Dev Gadhavi have acknowledged his unwavering commitment to small business growth.

He is also the author of the acclaimed book “Yes… You Can Export”, a practical guide empowering Indian entrepreneurs to take their products global—with confidence, clarity, and the right systems.

• Transforming MSMEs into export-ready powerhouses
• Bridging global buyer expectations with Indian capabilities
• Building a sourcing ecosystem grounded in trust, quality, and ethics

• Global Sourcing Strategy & Execution
• MSME Export Advisory & Capability Building
• Supplier Development & Commercial Negotiation
• Quality Systems & Audit Compliance
• International Client Engagement & Relationship Management